THE PRODUCT
“Get A Loan” is a digital loan application on BMO.com
THE CHALLENGE
The application process was a disjointed and cumbersome experience.
THE GOAL
Increase the number of online application bookings from start to finish.
THE APPROACH
Incorporated a hybrid research approach* to deliver on immediate needs and define an experience-driven future state.
*Six-week, multi-step approach to understanding borrowers’ needs, identifying new areas to innovate, and validating multiple “Get A Loan” prototype concepts.
THE USER FLOW
Created an end-to-end flow, showing the path and steps taken by users to successfully apply and complete a loan application.
THE BLUEPRINT
“Get A Loan” digital wireframes.
THE RELEASE
The final look and feel of the “Get A Loan” digital design.
