Role
UX/UI Design, Visual Design
Company
Sears Holdings
In 2017, a new Sears Fashion initiative was underway. My task was to design an entire fashion site from the ground up. My concepts focused on high-end photography, compelling content, and a simplified user interface.
As a result, sales penetration increased by 25%, earning $30K in revenue in one day. The new hero and promotional box alone were directly responsible for boosting conversions by 11% in 2018 Q2.